:max_bytes(150000):strip_icc():format(jpeg)/TAL-procida-campania-italy-VISITITDEST0525-4f781ac07dd94c47a1e49b2f3d56697c.jpg)
Italian areas exterior of Rome and Florence are rising in recognition amongst American vacationers for summer time 2025. Curiosity in a single area in Southern Italy has grown by 210 p.c in 2025, in response to Expedia search traits.
Italy is a high summer time journey vacation spot for Individuals; that’s actually nothing new. What might be as alluring as the thought of sipping Aperol Spritzes, gorging oneself on pasta, and strolling sun-drenched cobblestone streets? And whereas main cities like Rome, Florence, and Venice will all the time be fashionable for these experiences, different locations throughout the southern European nation are experiencing a increase in recognition this summer time.
In response to Expedia’s 2025 Summer Travel Report, persons are looking for out extra seashores and coastlines and fewer duomos for their Italian summer time trip.
Based mostly on Expedia searches for journey between June 1 and Aug. 31, the Campania area of Italy had the most important spike in curiosity 12 months over 12 months. Searches for the area elevated by 210 p.c since 2024. That’s not too stunning, contemplating Campania’s geographic location.
Situated inn Southern Italy, Campania has 311 miles of Tyrrhenian Sea shoreline and gorgeous turquoise waters. Arms down, Campania is house to among the best beach towns and most iconic websites in Italy. Notable locations embrace Salerno, Naples, Positano, Amalfi, Pompeii, and Sorrento.
Along with extra well-known coastal cities, there’s additionally some lesser-known gems, just like the hidden seaside behind a fjord within the city of Furore.
Campania isn’t the one Italian vacation spot experiencing a serious spike in recognition in comparison with 2024. Alghero, on the island of Sardinia, noticed a 110 p.c improve in search curiosity. The town is one in every of T+L’s most beautiful places in Italy and gives quite a few seashores, grottos, and cliffs to discover.
However seaside locations aren’t the one issues Individuals are looking for out, as evidenced by the third trending Italian location: Lombardy. Located in Northern Italy, the area is known for Lake Como, Milan, lakefront resorts, and charming medieval villages.
So, in case you’re planning your personal Italian getaway, take into account increasing your search to incorporate island seashores, cliffside inns, and lakefront resorts.
