BBC Korean
BBCWithin the prosperous Seoul neighbourhood of Daechi, Hyun Sung-joo has a dilemma.
His espresso store is usually visited by Cagongjok, a time period for principally younger South Koreans who love to check or work at cafes, however there is a restrict.
He says one buyer not too long ago arrange a workspace in his cafe that included two laptops and a six-port energy strip to cost all their gadgets – for a whole day.
“I ended up blocking the ability retailers,” he tells the BBC.
“With Daechi’s excessive rents, it is tough to run a restaurant if somebody occupies a seat all day.”
The cultural phenomenon of Cagongjok is rampant in South Korea, particularly in areas with giant numbers of scholars and workplace employees. They dominate cafes typically on a a lot larger scale than different Western nations just like the UK, the place these learning are sometimes surrounded by others there to socialize.
And Starbucks Korea warned this month {that a} minority of people are going further than just laptops, reminiscent of bringing in desktop screens, printers, partitioning off desks or leaving tables unattended for lengthy intervals.
The chain has now launched nationwide tips geared toward curbing “a small variety of excessive circumstances” the place elaborate setups or extended empty seats disrupt different clients.
Starbucks stated workers wouldn’t ask clients to go away, however slightly present “steerage” when wanted. It additionally cited earlier circumstances of theft when clients left belongings unattended, calling the brand new tips “a step towards a extra comfy retailer atmosphere”.
It does not appear to be deterring the extra reasonable Cagongjok although, for whom Starbucks has been considerably of a haven lately and continues to be.

On a Thursday night in Seoul’s Gangnam district, a Starbucks department buzzes quietly with clients learning, heads down over laptops and books.
Amongst them is an 18-year-old pupil who dropped out of college and is getting ready for the college entrance examination, “Suneung”.
“I get right here round 11am and keep till 10pm,” she tells the BBC. “Generally I go away my issues and go eat close by.”
We now have seen no cumbersome tools throughout our visits to Starbucks for the reason that new tips have been issued on 7 August, although we did see one man with a laptop computer stand, keyboard and mouse. Some clients nonetheless seem like leaving their seats unattended for lengthy intervals, with laptops and books unfold throughout tables.
When requested whether or not its new restrictions have led to seen adjustments, Starbucks Korea informed the BBC it was “tough to substantiate”.

Reactions to Starbucks’ transfer have been combined. Most welcome the coverage as a long-overdue step towards restoring normalcy in how cafes are used.
That is notably so amongst those that go to Starbucks for rest or dialog, who say it has develop into tough to search out seats due to Cagongjok, and that the hushed ambiance typically made them really feel self-conscious about speaking freely.
Just a few have criticised it as overreach, saying the chain has deserted its beforehand hands-off method.
It displays a wider public dialogue in South Korea over Cagongjok that has been brewing ever because it began taking off in 2010, coinciding with the expansion of franchised espresso chains within the nation. That has saved rising, with the nation seeing a 48% enhance in espresso retailers over the previous 5 years, in accordance with the Nationwide Tax Service, nearing 100,000.
Some 70% of individuals in a current survey of greater than 2,000 Gen Z job seekers in South Korea by recruitment platform Jinhaksa Catch stated they studied in cafes no less than as soon as every week.
‘Two folks would take up sufficient area for 10 clients’
Coping with “seat hogging” and associated points is a difficult stability, and the unbiased cafes grappling with an identical factor have deployed a variety of approaches.
Whereas Hyun has skilled clients bringing a number of digital gadgets and establishing workstations, he says excessive circumstances like this are uncommon.
“It is perhaps two or three folks out of 100,” the cafe proprietor of 15 years says. “Most individuals are thoughtful. Some even order one other drink in the event that they keep lengthy, and I am completely tremendous with that.”
Hyun’s cafe, which locals additionally use as an area for dialog or personal tutoring, nonetheless welcomes Cagongjok so long as they respect the shared area.
Another cafe franchises even cater to them with energy retailers, particular person desks and longer keep allowances.

However others have taken stricter steps. Kim, a restaurant proprietor in Jeonju who requested the BBC to stay nameless, launched a “No Examine Zone” coverage after repeated complaints about area being monopolised.
“Two folks would are available in and take over area for 10. Generally they’d go away for meals and are available again to check for seven or eight hours,” he says. “We ultimately put up an indication saying it is a area for dialog, not for learning.”
Now his cafe permits a most of two hours for these utilizing it to check or work. The rule doesn’t apply to common clients who’re merely having espresso.
“I made the coverage to forestall potential conflicts between clients,” Kim says.
‘Cagongjok’ – right here to remain?

So what’s behind the development and why achieve this many in South Korea really feel the necessity to work or research in cafes slightly than in libraries, shared workspaces or at dwelling?
For some, the cafe is extra than simply an ambient area; it is a spot to really feel grounded.
Yu-jin Mo, 29, tells the BBC about her expertise rising up in foster care. “Dwelling wasn’t a protected place. I lived with my father in a small container, and typically he’d lock the door from the surface and go away me alone inside.”
Even now, as an grownup, she finds it laborious to be alone. “As quickly as I get up, I’m going to a restaurant. I attempted libraries and research cafes, however they felt suffocating,” she says.
Later Ms Mo even ran her personal cafe for a yr, hoping to supply an area the place folks like her might really feel comfy staying and learning.
Professor Choi Ra-young of Ansan College, who has studied lifelong schooling for over 20 years, sees Cagongjok as a cultural phenomenon formed by South Korea’s hyper-competitive society.
“This can be a youth tradition created by the society we have constructed,” she tells the BBC. “Most Cagongjok are doubtless job seekers or college students. They’re below stress – whether or not it is from lecturers, job insecurity or housing circumstances with no home windows and no area to check.
“In a method, these younger individuals are victims of a system that does not present sufficient public area for them to work or study,” she provides. “They is perhaps seen as a nuisance, however they’re additionally a product of social construction.”
Professor Choi stated it was time to create extra inclusive areas. “We want tips and environments that enable for cafe learning – with out disturbing others – if we wish to accommodate this tradition realistically.”


















































