Prime Video‘s prime worldwide executives used the stage at Prime Video Presents 2026 in Mumbai to underscore India’s central position within the streamer’s international development technique.
Kelly Day, VP of Prime Video and Amazon MGM Studios Worldwide, Nicole Clemens, VP of worldwide originals at Amazon MGM Studios, and Gaurav Gandhi, VP for APAC and ANZ at Prime Video, participated in a hearth chat moderated by filmmaker and producer Karan Johar on the occasion, which additionally noticed Prime Video India unveil a large slate of originals alongside a new theatrical lineup.
Day, making her fourth go to to India in as a few years and her third Prime Video Presents, described India as “by far one of the crucial vital markets for us anyplace around the globe,” citing the dimensions of the member base, depth of viewers engagement, and the position of Indian originals as a core acquisition driver for the Prime program globally. “It simply will get larger and higher yearly,” she mentioned.
Clemens, attending for the primary time since becoming a member of the corporate final 12 months to steer worldwide originals globally, pointed to the worldwide acceptance of Indian content material as central to the platform’s technique. She famous that 25% of the viewership for Indian Prime Video titles comes from exterior India, and that over 60% of the service’s Indian authentic sequence have gone to a number of seasons. “The energy of our franchises is in travelability,” she mentioned. “Indian content material is core to our worldwide success.”
Gandhi, marking Prime Video’s tenth 12 months in India, outlined 4 strategic priorities for the following section of the enterprise: increasing accessibility by means of tiered choices and the free ad-supported Amazon MX Participant service; deepening the intentional international rollout of Indian content material; persevering with to construct franchise IP; and increasing the platform’s films enterprise, together with by means of the Amazon MGM Studios India theatrical slate introduced on the similar occasion. Indian movies already attain 240 nations day-and-date on the service, Gandhi famous, a attain unavailable by means of conventional theatrical distribution.
Day highlighted India because the supply of a number of enterprise mannequin improvements that Prime Video has since prolonged globally, together with its tiered membership construction and its transactional video-on-demand rental enterprise, which she mentioned the platform pioneered within the nation. Content material origination has additionally expanded from an preliminary Hindi-language focus to Tamil and Telugu, with additional language diversification underway by means of expanded subtitling and dubbing.
On the broader worldwide originals panorama, Clemens mentioned English is “not the default language of selection for international storytelling,” pointing to the German sequence “Maxton Corridor” – which she described as Prime Video’s most-watched worldwide sequence of all time – as proof of the worldwide urge for food for local-language content material.
She additionally flagged Ok-dramas and Japanese anime and manga-to-live-action variations as classes with sturdy worldwide momentum. For India, she recognized younger grownup content material as a rising space of strategic focus. “YA is having a second not simply in India however the world over,” she mentioned, including that the platform is “eager on increasing that underleveraged viewers.”
