U.Okay. free-to-air broadcaster ITV is ready to stream the British South Asian impartial characteristic movie “Little English” on its ITVX platform.
“Little English,” not too long ago nominated for greatest characteristic movie on the U.Okay.’s Nationwide Movie Awards, marks the directorial debut of famend theater practitioner Pravesh Kumar. The movie follows the story of Simmy, a Punjabi newlywed girl who finds herself in an surprising scenario when her husband-to-be disappears. The plot unfolds as she kinds an unlikely alliance along with her brother-in-law, Harry, resulting in a clandestine romance.
The movie loved a profitable cinema run in 2023, supported by the BFI Audience Fund and Nationwide Lottery funding. Central Metropolis Media took on the movie, aiding producers Useful resource Productions in reaching an underserved diaspora market. It has been out there on pay-per-view platforms within the U.Okay. since December 2023 and is slated for launch on streaming platforms within the U.S. later this 12 months.
“Little English” will likely be out there on ITVX throughout South Asian Heritage Month, which takes place from July 18 to Aug. 17 yearly.
Darren Nartey, senior acquisitions supervisor at ITV, mentioned: “We’re proud to incorporate ‘Little English’ in our celebration of South Asian Heritage Month on ITVX, when customers can get pleasure from a wide array of movies and exhibits that showcase the unimaginable cultures of this diaspora.”
Kumar added: “Once we made this movie on the finish of the pandemic, it was a labor of affection. I’m thrilled that our quirky household comedy with an enormous coronary heart will now be accessible to so many individuals by way of one of many nation’s greatest broadcasters.”
Producer Dominique Unsworth mentioned: “The truth that a mainstream broadcaster has picked this up is an actual ray of sunshine in a difficult marketplace for indies. It demonstrates that there’s a very actual and hungry international majority viewers.”
