Applause Entertainment, the Aditya Birla Group content material studio behind “Rip-off 1992: The Harshad Mehta Story” and “Felony Justice,” has struck an unique partnership with Indian microdrama platform Story TV to co-produce and distribute a brand new slate of short-form content material for cellular audiences.
The collaboration will span a number of genres, with Story TV additionally buying rights to Applause’s romantic-thriller sequence “Howdy Mini” to adapt right into a vertical microdrama format.
Launched in July 2025 by the Eloelo group, Story TV has grown quickly in India’s nascent microdrama sector. The platform, which publishes episodes roughly one minute in size, says it has drawn greater than 50 million customers and constructed a listing of over 1,000 titles within the Hindi, Tamil and Telugu languages. Sensor Tower knowledge cited by the corporate locations it second amongst leisure apps by international downloads.
“As an early entrant into microdramas in India we’re on the forefront of mixing storytelling and know-how to develop this rising format into mainstream territory,” stated Saurabh Pandey, founder and CEO of Story TV. “Our partnership with Applause Leisure will additional develop the viewers of microdramas with a give attention to premium storytelling that’s but to be seen within the India microdrama and leisure trade.”
Prasoon Garg, chief enterprise officer at Applause Leisure, described the tie-up as a measured entry right into a format the studio continues to be evaluating. “As newer storytelling codecs like microdramas achieve momentum, we see worth in participating with them by way of significant collaborations,” he stated. “Our distinctive partnership with Story TV permits us to discover this rising area alongside a platform that has demonstrated robust understanding of the format and its audiences, whereas we proceed to evaluate its artistic and viewer potential.”
Applause, led by media veteran Sameer Nair, has established itself as a premium drama producer for platforms together with Netflix, JioHotstar, Prime Video, Sony LIV and ZEE5, with credit together with “Black Warrant,” “The Hunt” and “Undekhi.” The studio has additionally moved into theatrical movies and documentaries, and just lately launched a youngsters’s animation channel, “ApplaToon,” on YouTube.
