What does creativity imply to you?
Creativity just isn’t solely about design, vogue, or artwork, however about fixing issues.
People have a exceptional capability to attach completely different items of knowledge to resolve new issues. I believe software program engineers may be extraordinarily artistic. Now, within the age of AI, human creativity is much more vital. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we wish to make know-how “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple after I was youthful—the primary iPod, the primary iPhone—that is the explanation I am on this business.
However now the artistic firms of the previous have develop into very huge and really company, and so they’re now not very artistic. They’re now not inspirational for the youthful era. So we try to carry that again.
We’re additionally attempting to be very clear and human in our enterprise efforts. For instance, in case you watch our YouTube videos, you will see that we attempt to introduce the Nothing staff, like our designers and software program builders, in an effort to get to know them.
That is our approach of doing issues and our mind-set. We hope it can encourage extra younger individuals to precise their creativity.
Is your technique working? How’s enterprise?
Trying again on the final 4 and a half years, I believe it’s working. We face lots of issues each day, however we can’t survive on this business if we observe the identical methods as different firms. Now we have to be completely different.
And the enterprise is rising quickly. Final yr, we grew about 150 %. Nonetheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there may be a lot extra to do.
