CJ 4DPLEX is ramping up its presence within the Asia-Pacific area via strategic partnerships with main exhibitors Event Cinemas in Australia and Showtime Cinemas in Taiwan.
The cinema know-how firm, headquartered in Seoul with worldwide places of work in Los Angeles and Beijing, is a part of the CJ Group conglomerate that features CJ CGV, the world’s fifth-largest theater chain, and CJ ENM, producer of the Oscar-winning movie “Parasite.”
The premium format firm inked a take care of Occasion Cinemas so as to add three new 4DX areas in Australia, with Fort Hill and Innaloo venues scheduled to open earlier than Christmas 2024. Every location will home over 120 seats outfitted with movement synchronization and environmental results. A 3rd location at Occasion Cinemas Marion is about to launch in 2025, bringing Occasion’s complete 4DX footprint in Australia to 6 theaters.
Daniel McCabe, normal supervisor of cinema operations Australia for Occasion Cinemas, stated: “With the addition of those new 4DX theaters, we’re bringing an unparalleled stage of pleasure and immersion to much more moviegoers throughout Australia.”
Jun Bang, CEO of CJ 4DPLEX, famous that “4DX gives Australian audiences a cinema expertise that merely can’t be replicated at house. The mixture of motion-synchronized seating and environmental results transports audiences straight into the guts of the motion – one thing solely the massive display can ship.”
In Taiwan, CJ 4DPLEX is introducing its Extremely 4DX format via an expanded partnership with Showtime Cinemas. The deal consists of the first-ever Extremely 4DX installations in Taiwan, combining the corporate’s 4DX and ScreenX applied sciences. Two Extremely 4DX and two ScreenX theaters will debut at Showtime’s new flagship complicated on the Taipei Dome in 2025, marking the primary occasion of twin installations of each codecs in a single venue.
“Given the overwhelming success of our collaboration with CJ 4DPLEX, increasing our choices even additional with the debut of Extremely 4DX in Taiwan was the pure evolution of the partnership,” acknowledged Showtime Group normal supervisor Willy Liao. “CJ 4DPLEX is redefining moviegoing and we proceed to paved the way in delivering cutting-edge cinematic experiences to Showtime’s audiences in actually distinctive methods.”
Bang added concerning the Taiwan enlargement: “The launch of our Extremely 4DX and ScreenX theaters on the flagship Taipei Dome website boldly indicators our influence and enthusiasm to supply premium and differentiated cinematic experiences throughout Asia.”
Don Savant, chief enterprise officer at CJ 4DPLEX, highlighted the format’s success in Taiwan: “Since unveiling the primary ScreenX auditorium in Taiwan earlier this 12 months, the efficiency and outcomes have been nothing in need of extraordinary. ScreenX has turn into one in every of Taiwan’s main premium codecs in lower than half a 12 months.”
Concerning the Australian market, Savant famous, “Our rising partnership with EVT’s Occasion Cinemas permits us to ship the groundbreaking 4DX expertise to extra Australian moviegoers, reworking the best way audiences join with their favourite movies. This enlargement displays our dedication to offering dynamic movie experiences worldwide, and we’re thrilled to see Australian audiences embrace the ability of 4DX.”
The enlargement displays rising demand for premium codecs within the Asia-Pacific exhibition market, the place theaters are more and more turning to specialised viewing experiences to distinguish from house leisure choices. Occasion Cinemas presently operates two ScreenX theaters in Australia alongside its 4DX areas, whereas Showtime Cinemas will host 9 ScreenX, 4 Extremely 4DX, and one 4DX theater by the tip of 2025.
CJ 4DPLEX presently operates over 790 4DX theaters throughout 70 nations and greater than 370 ScreenX areas in 40 nations. The corporate’s Extremely 4DX format, which mixes each applied sciences, is presently put in in 44 areas globally.
Pictured (L-R): Daniel McCabe, normal supervisor – cinema operations, Australia; Don Savant, CEO, CJ 4DPLEX America, Jane Hastings CEO, managing director and government director, EVT Ltd.
