Following a heated bidding warfare, Dear Media prevailed in holding Claudia and Jackie Oshry’s juggernaut podcast “The Toast” in its fold. Sources say the sisters scored an enormous three-year deal that additionally noticed SiriusXM and iHeart gunning for the every day podcast, which has turn into the main morning present with millennials and has already surpassed 100 million streams on Spotify alone.
The three-year pact, negotiated by WME and described by insiders because the Oshrys’ greatest but, covers unique advert rights, promotion and manufacturing. The present, which runs 5 days per week, constantly outperforms “Good Morning America” — the most-watched community morning present — in the important thing Gen Z and millennial demographics, underscoring a measurable shift in every day viewers habits away from legacy broadcast to digital-first platforms. YouTube at present streams the video format of “The Toast” solely.
“Claudia and Jackie have constructed ‘The Toast’ right into a popular culture powerhouse with a loyal and engaged cult following of listeners and viewers,” Expensive Media founder and CEO Michael Bosstick stated. “At Expensive Media, we’re dedicated to amplifying visionary creators whose platforms prolong far past audio, and this renewal displays that mission as we proceed our partnership and help ‘The Toast’s’ development throughout leisure, stay experiences and extra.”
The sisters stated in an announcement that the brand new deal will give them “the possibility to take ‘The Toast’ additional than we ever imagined.”
Since launching in 2018, the Oshrys are credited with serving to form what the modern-day morning present seems like and have cultivated a fiercely loyal viewers that has turned them into one in every of digital media’s strongest duos. What began as a every day ritual for hundreds of thousands of listeners has spawned a digital empire for the sisters. Since ‘The Toast’s’ inception, the sisters have launched Toast Information Community (TNN), now dwelling to a slate of hit exhibits that includes Josh Peck and Ben Soffer (“Good Guys”), Shannon Ford (“In all probability a Podcast”) and “The Readheads Guide Membership” (Jackie Oshry, Margo Oshry, Dana Webman, Rebecca Rittenberg).
On the model entrance, the sisters additionally created Spritz Society, a glowing canned cocktail featured throughout TNN and on Bravo’s “Southern Appeal.” In 2022, Bosstick took a monetary stake in Spritz Society.
The sisters have branched out from the studio and hit the highway with sold-out stay occasions like Girly Swirlies Evening Out!, increasing their attain past the podcast, which has turn into a power with younger feminine audiences.
Legal professional Jessica Marlow at Weintraub Tobin additionally represented the sisters in negotiations with Expensive Media.
