Hillary Taymour named her new present The World Is a Vampire, and who’s going to argue along with her? Definitely no one within the crowd of Collina Strada girlies she assembled tonight, a lot of whom have been sporting her bug-eye sun shades inside—by no means thoughts that it was already darkish outdoors. Taymour, like Paris’s Marine Serre, who emerged across the similar time with related sustainable trend objectives, is a intelligent model builder. From these bug-eye sun shades to collectible enamel rings (additionally buggy) to shoe collaborations with Puma, Vans, and Ugg, she’s constructed an entire Collina Stradaverse. It’s wild and peculiar, and, crucially, identifiable. Backstage she reported that her enterprise is up 95% at Shopify.
If she was amping up the witchy, gothic vibes with Dracula ruffs, Victorian puffed sleeves, and exaggerated trains, as befits the “soul sucking” temper of the present second, as she known as it, Taymour additionally made some extent of constructing out the lineup with the dreamy sheer floral attire and little peekaboo slips that she sells so a lot of. “It’s nearly wedding ceremony season and we would like them to return into the shop and purchase the attire,” she stated. “I actually simply wish to pound in the truth that, you see it on the runway, you’ll be able to come get it from us.” (Taymour opened a Collina Strada store on Canal Avenue early final yr.)
The runway-to-real world pipeline is straighter right here than at a number of the larger manufacturers on the New York schedule for whom trend exhibits are extra advertising train than anything. That could be the explanation J.Crew selected Taymour as certainly one of its collaborators on a current rollneck sweater revival challenge. Maintaining her dedication to accountable design on her house turf, Taymour used bio fluff, an modern biodegradable fur product of recycled hemp, viscose, and Tencel, in what she claimed was a New York trend week first. “You bury it and it’ll die,” she famous. Meaning it can decompose, which beats what occurs with the plastic stuff that’s been proliferating amidst the business’s fur-free pledges. Keep bizarre, Hillary.
