Hollywood political donors are accustomed to attending high-dollar affairs in Brentwood and Hancock Park. But when they need to see how their cash is being spent, they’ll have to move to the Las Vegas Strip.
The Democratic National Committee is unveiling a collection of billboards in swing states on Monday, because it launches the paid media marketing campaign for the Kamala Harris–Tim Walz ticket.
The advertisements — together with one on the Strip — draw a distinction between the Democratic ticket (“Preventing for You”) in opposition to Donald Trump and JD Vance (“Out for Themselves.”)
The message aligns with the marketing campaign’s biographical TV spot, now on the air, which discusses Harris’ center class upbringing, and closes with the road: “Being president is about who you combat for. She’s preventing for you.” The marketing campaign mentioned Friday it’s placing $50 million behind the advert.
President Biden narrowly received Nevada in 2020, and he had been trailing there by about 5 factors within the polling common when he dropped out of the race final month. More moderen polls present a neck-and-neck race within the state, which has six electoral votes.
The DNC is renting billboards with the identical message in cities in six different swing states: Arizona, Georgia, North Carolina, Michigan, Pennsylvania and Wisconsin.
“Within the last weeks main as much as Election Day, voters throughout the battlegrounds are tuning into the clear alternative earlier than them: a imaginative and prescient for America that prioritizes the wants of working folks, that prizes our rights and freedoms, and that helps all communities get forward, or a darkish imaginative and prescient that drags us backwards and places billionaires forward of working households,” mentioned Abhi Rahman, deputy communications director on the DNC.
The Cook dinner Political Report listed Nevada, Arizona and Georgia as “lean Republican” earlier than Biden dropped out. The handicapper moved every state into “toss up” when Harris turned the Democratic nominee. Harris leads by lower than some extent within the nationwide polling common.
