What’s going to we be sporting when the world burns? Hidesign might need a solution.
The Tokyo-based workwear design firm, which lately started a foray into trend by making what it calls “work couture,” has an attention-grabbing mission: to make cutting-edge garments which can be as modern as they’re sensible. This time, designers Hideo Yoshii and Souta Yamaguchi held a small exhibition to indicate their assortment, and offered it keynote-style to the viewers.
The gathering was aptly known as “Blue Collar,” in reference to each the uniforms of the bodily laborers that impressed it, and actually within the colours: thus far Hidesign’s garments have solely ever been grey, however this time they appeared in cobalt, navy, and aqua.
Each merchandise offered was well-thought-out, in each type and performance. In a single jacket, the designers included a battery-operated fan system to blow cool air round inside, in order that it inflated like a wearable balloon (in a show that drew oohs and ahhs from the viewers). In one other, compartments have been lined with aluminium foil to maintain drinks bottles or snacks chilled for longer—a picnic cooler in your pocket. A hooded raincoat had been designed to be worn over a backpack. Nice for a rogue storm, certain, however the wildly outsized silhouette is what seals the deal.
We’ve seen workwear grow to be an growing a part of the luxurious trend dialog lately, however the rise of classic Carhartt chore jackets and canvas twill cargo pants has additionally include criticisms that the wealthy are appropriating blue collar uniforms in an obscene present of plebeian cosplay. Maybe as a result of its designs are so new and modern, and more and more relevant to fashionable life, what Hidesign does will not be that. As a substitute, this assortment felt like a refreshing level-up and an perception into what the clothes of the long run may very well be. “We’re very a lot enthusiastic about how we are able to contribute to society with these garments,” mentioned Yamaguchi.
It’s an more and more pertinent pursuit. If the brutally sizzling and humid summers in Japan and world wide proceed to worsen—as they’re predicted to—Hidesign’s in-built fan vests and cooler pockets might effectively supply the clothing-conscious amongst us a approach to courageous the warmth in fashion.
