Nike featured a particular visitor for its new Kobe 3 Protro advert Tuesday — New York Knicks star Jalen Brunson.
The 2-time NBA All-Star seems within the advert alongside Natalia Bryant, the eldest daughter of the late Kobe Bryant.
Brunson enters a jewellery retailer in New York and says he is on the lookout for “one thing particular.” Whereas the proprietor reveals off numerous sorts of jewellery, an all-white Kobe 3 Protro catches Brunson’s eye. As Bryant buffs the kicks, Brunson asks: “What’s she engaged on?”
He tries to seize the shoe earlier than she rapidly takes it away and responds with, “You attain, I educate.” Bryant then asks Brunson a wide range of questions in a take a look at to see whether or not he is appropriate for the sneakers. She declares that he “is likely to be prepared, however I am nonetheless not satisfied” earlier than buzzing him out.
The sneakers are a reintroduction of the enduring kicks Kobe Bryant wore throughout his 2007-08 MVP-winning marketing campaign. They’re designed for the fashionable sport whereas additionally paying tribute to Kobe’s legacy, in accordance with Nike. The reintroduction is essentially the most in depth Kobe Protro effort by Nike thus far.
A key characteristic of the sneakers is new diamond shapes on the higher and outsole in honor of Natalia, whose center identify is Diamanté.
Brunson is an avid wearer of Kobe sneakers. He rocked a “Hyper Turquoise” Kobe 6 participant version sneaker through the 2025 NBA playoffs impressed by the Statue of Liberty. Throughout his career-high 61-point outing in March 2024, he wore the Kobe 6 Protro Grinch kicks.
The all-white Kobe 3 Protro might be launched Saturday, which might have been Kobe’s forty seventh birthday.
