VERTICAL VANGUARD
Japanese broadcaster Nippon TV has launched Viral Pocket, a brand new vertical video division aimed on the fast-growing microdrama area.
The division attracts on the success of Nippon TV’s short-form drama “We’re Coy Each Day,” which has amassed over 2.6 billion natural views since its March 2023 debut. A 3rd title, “The Remaining Lesson – Solely Survivors Graduate,” not too long ago gained on the inaugural Asia Brief-Type Drama Awards.
Viral Pocket will function throughout three areas: authentic IP improvement, end-to-end vertical manufacturing, and KPI-driven advertising and marketing assist for manufacturers and businesses. The division has already partnered with Japanese meals firm Nissui, producing over 10 million natural views in two weeks with branded content material centered on meals allergy symptoms.
“By Viral Pocket, we are going to additional put money into creating rising creators and new content material codecs,” mentioned Hirofumi Tanaka, Nippon TV’s president of content material technique.
AI ARTISANS
Eros Innovation has launched Eros Universe, an AI-powered creator financial system app constructed on what the corporate calls Giant Cultural Fashions (LCMs), on the India AI Influence Summit.
Developed by its ErosGenAI division, the LCM framework is designed to embed cultural context, narrative construction and regional storytelling into AI methods, skilled on over 1.5 trillion rights-cleared tokens drawn from 5 many years of licensed cinematic and musical property. The platform attracts on a library of greater than 12,000 movies and 100,000 characters.
Eros additionally introduced a $5 million International Creator Acceleration Program supporting AI-native movies, collection and music initiatives. Founder Kishore Lulla mentioned the platform permits creators to take part straight within the digital financial system whereas defending the cultural worth of Indian storytelling.
