Sony Music Center East has cast a strategic partnership with Saudi-based leisure firm LuxuryKSA to develop and promote homegrown Saudi Arabian music expertise.
“The transfer deepens Sony Music’s presence within the area and helps its long-term ambition to develop Khaliji pop artists throughout the broader Center East and Worldwide markets,” the 2 firms stated in a joint assertion.
The Center East and North Africa (MENA) area is on a gentle progress trajectory, clocking a 22.8% enhance in recorded music revenues in 2024, making it the fastest-growing world marketplace for the second time in three years, in response to the Worldwide Federation of the Phonographic Trade (IFPI) World Music Report 2025.
LuxuryKSA is a Riyadh-based label and administration firm that’s an rising participant within the Saudi Arabian music trade, identified for efficiently creating artists for mainstream audiences, together with Ayed Youssef and Sultan Al Murshed.
Ayed’s newest monitor “Tala’et Abeh” debuted at #1 on IFPI MENA charts, with seven of his tracks charting within the Saudi Arabia IFPI Charts.
Sultan over a three-year interval has launched a number of hits, together with his newest album “Sultan Al Murshed 2025, Pt 1” additionally making it into the IFPI charts, following its April 2025 launch.
“Partnering with Sony Music isn’t only a milestone; it’s a robust evolution for an already vibrant Saudi music scene,” stated Khaled Bin Mansour Bin Saud Bin Abdulaziz, Chairman of LuxuryKSA, in a press release.
Commented Shridhar Subramaniam, president for Asia and Center East, Sony Music: “The Center East is a precedence marketplace for us, with Saudi Arabia on the centre of a cultural and artistic transformation.”
“Our partnership with LuxuryKSA is a part of a broader technique to deepen our roots within the area, champion native voices, and help sustained artist growth. Because the music trade in MENA continues to develop at tempo, we’re dedicated to working with companions to form its future and produce the richness of the area’s music to a worldwide viewers,” he added.
