Sunday evening’s Tremendous Bowl and Dangerous Bunny fell in need of setting data for most-watched U.S. broadcast and halftime present.
The Seattle Seahawks‘ 29-13 victory over the New England Patriots averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports activities Digital and NFL+, in accordance with Nielsen’s Large Information + Panel ranking system.
That fell in need of the 127.7 million U.S. viewers who tuned in for the Philadelphia Eagles’ 40-22 victory over the Kansas City Chiefs final 12 months on Fox.
Nonetheless, Tremendous Bowl XL is the most-watched program in NBC historical past. The community is celebrating its a hundredth anniversary this 12 months.
Dangerous Bunny’s halftime present averaged 128.2 million viewers from 8:15 to eight:30 p.m. ET. That might make it the fourth-most-watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
Peak viewers units U.S. file
The viewers for Sunday’s recreation peaked at 137.8 million viewers in the course of the second quarter (7:45-8 p.m. ET), which is a file. That surpassed the earlier mark of 137.7 million in the course of the second quarter of final 12 months’s Tremendous Bowl.
This 12 months ended a streak of viewers will increase for the previous 4 Tremendous Bowls. It’s the fifth straight 12 months the sport has averaged over 100 million viewers.
After three straight years of Tremendous Bowls that got here all the way down to the ultimate minute, the previous two have lacked pleasure.
Sunday’s recreation was the second in Tremendous Bowl historical past by which a landing was not scored within the first three quarters. Seattle was up 12-0 going into the ultimate quarter-hour.
Final 12 months’s recreation was determined within the first half as Philadelphia constructed a 24-0 lead en path to a 40-22 victory.
Dangerous Bunny vs. Child Rock
The Turning Level USA halftime present that includes Child Rock peaked at 5 million viewers at one level on YouTube.
Nielsen didn’t measure any of the YouTube livestream viewership. Of the linear networks that carried it, the one one Nielsen measures is broadcast community Cost! Full Nielsen scores for the prior week might be launched Wednesday.
YouTube figures present there have been 21,208,583 views of the alternate halftime present by way of Tuesday evening, in accordance with the conservative group’s web page. Dangerous Bunny’s present has had 61,311,972 views on YouTube.
Halftime present on social media
Complete social media consumption of Dangerous Bunny’s halftime present set a file of 4 billion views after the primary 24 hours, in accordance with the NFL and Ripple Analytics. That may be a 137% improve over final 12 months.
The social media figures embrace followers, owned platforms, broadcast companions and influencers.
The NFL stated over 55% of all social views got here from worldwide markets.
Full world viewership for the halftime present is anticipated to be obtainable early subsequent week.
Spanish viewers file
Telemundo averaged 3.3 million viewers, making it the most-watched Tremendous Bowl Spanish-language broadcast in the USA. The Tremendous Bowl has been televised in Spanish within the U.S. since 2014.
The viewers peaked in the course of the halftime present, averaging 4.8 million viewers — additionally making it the most-watched Tremendous Bowl halftime in Spanish-language historical past.
Olympics profit from Tremendous Bowl
NBC’s “Primetime in Milan” Olympic present, which featured the ladies’s downhill and group determine skating occasions, averaged 42 million viewers, the community’s largest Winter Olympics viewers since Day 2 of the 2014 Sochi Video games.
It was a 73% improve from the Olympics present after Tremendous Bowl LVI (24.3 million).
“The Tremendous Bowl and the NFL as soon as once more delivered a blockbuster viewers throughout the NBC broadcast community, Peacock and Telemundo, and supplied an unprecedented lead-in to our ‘Primetime in Milan’ protection,” NBC Sports activities president Rick Cordella stated in an announcement. “The Tremendous Bowl and the Olympics are the 2 strongest occasions on this planet, and we salute our gifted manufacturing, tech and announce groups who delivered best-in-class displays for our viewers, stations and companions.”
Different NFL figures
The NFL playoffs averaged 37 million viewers the primary three weekends, up 5% from final 12 months and the second most up to now 10 years.
That adopted a daily season that averaged 18.7 million, the second-highest quantity since viewers averages started being stored in 1988. It was a ten% improve from final season.
