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Why Would Amazon Spend $75 Million on a Movie This Boring?

content@helloomylife.com by content@helloomylife.com
January 30, 2026
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Why Would Amazon Spend $75 Million on a Movie This Boring?
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About halfway by the documentary “Melania,” a chunk of imagemaking whose curiosity comes solely sometimes and unintentionally, the movie appears to acknowledge the oddity of its personal making. First Woman-to-be Melania Trump, within the days earlier than her husband’s 2025 inauguration, has inked a deal to look within the very movie the viewers is watching; her aides are fielding inquiries from a journalist in regards to the potential moral points this deal raises. One of many two soon-to-be East Wing employees laughs; the inquiry is destined to go unanswered.

Maybe it simply goes with out saying. No matter profit the Trump administration is to achieve from the message of “Melania,” similar to it’s, taking part in out on cineplex scenes nationwide appears minuscule in comparison with the fabric achieve: Amazon paid a reported $40 million payment to Melania’s manufacturing firm, and has invested some $35 million extra in selling the movie. Earlier than the brand for Muse Movies, Melania’s firm, the movie opens with the banner for Amazon MGM Studios, whose “Artwork for Artwork’s Sake” slogan has not often appeared extra ironic.

That’s as a result of the movie itself exists as a putting rebuttal to the concept it exists for causes past the transactional. (Now that Amazon has made a fee to the First Household, maybe no matter regulatory issues they’re to have in future is likely to be eased.) “Melania” is an enchanting doc: An try to look behind the picture of an individual who resolutely refuses introspection, a vérité confessional undertaken by somebody constitutionally averse to the act of confession. It performs like a movie by Pablo Larraín, that nice documenter of feminine movie star behind “Jackie” and “Spencer,” minus the catharsis when our nice diva has an emotional catharsis, or expresses an emotion. And it’s many issues — however it’s not $75 million value of film. 

The movie’s box-office prospects seem abysmal; it’s monitoring very low, and, anecdotally, it grew to become obvious that all the 20 or so individuals in my screening room had been, to a one, journalists reporting on the film. Why would civilians care? In any case, for a lot of its 108-minute operating time, “Melania” is primarily a movie a couple of lady strolling into and out of rooms. That is true from the very first: The film opens with a prolonged sequence, scored to the Rolling Stones’ “Sympathy for the Satan,” wherein Melania enters a automobile to go away Mar-a-Lago, places on sun shades, exits that automobile, boards a aircraft, removes her sun shades and sits down, her head hitting the headrest simply because the “Rape! Homicide!” refrain of the track kicks in. (The scoring of this film, together with two performs of Michael Jackson’s “Billie Jean,” is gaudily costly all through, a humorous reminder that pop music is certainly one of our present president’s nice pursuits.)

Melania, right here, is spending her final weeks as a personal citizen whereas planning the inauguration, and we’re proven that prep at a degree of element that shifts from painstaking to painful. (Not as soon as however twice are we proven prolonged becoming sequences, as she instructing a tailor on the way wherein her inaugural seems to be should be altered.) She speaks in voiceover all through the planning course of, delivering paragraphs with incantatory rhythms that may have the impact of concealing that they comprise no substance in any respect. “My training in structure offers me a severe design strategy,” she tells us. Later: “For me, it’s necessary that timeless class shines by in each aspect.” 

One senses little feeling behind the phrases, not least as a result of they appear at instances to instantly contravene what’s really occurring on the earth, from comparatively trivial to high-stakes. She proudly informs viewers that, in her husband’s first time period, she “restored the Rose Backyard”; it’s since been paved over. Later, reflecting on the outpouring of help she felt on Inauguration Day, she tells us that “In the long run, regardless of the place we come from, we’re certain by the identical humanity.” A director not beholden to the Trump administration — not like Brett Ratner, whom Melania tapped to make this movie, and who had beforehand been forged out of the trade following a number of allegations of sexual assault — may discover the fascinating friction between these phrases and the continued refusal to acknowledge the humanity of immigrants and those that advocate for them. As an alternative, the phrases simply lie there. 

With out her script, Melania is stiff on her toes. When her inside designer delivers an impromptu declaration of her pleasure at having come to the nation as a baby from Laos and risen to working for the White Home, Melania gazes into the center distance, momentarily snagging her eye on the digital camera. We minimize forward to a later level within the dialog, wherein Melania obliquely acknowledges her personal standing as an immigrant by asking the designer to position the Presidential seal on Slovenian china.

Maybe all Melania does lies in shades of which means, however the shades are so vague as to fade into nothingness. On a Zoom with French First Woman Brigitte Macron to debate the Be Greatest initiative, Melania declares, “Psychological well being, nervousness, is simply rising around the globe due to cyberbullying.” What Be Greatest really has achieved or will do lies past the body.

The movie appears aggressively tired of exploring the terrain of its topic’s thoughts — virtually as if it exists as an object to justify its star’s expertise payment, not as a movie. We study aggressively little about Melania — that her favourite track is certainly “Billie Jean,” to which she sings alongside, lands like a shock, simply because she’s in any other case prevented saying something in any respect. She alludes to grief over the lack of her mom, however shouldn’t be proven demonstrating something past stoicism: When she lights a candle in church in remembrance of her, she’s shot from behind. And when Donald Trump tells the digital camera, “This one had a tough time” with the loss, he appears to gesture towards a determine offscreen. Melania isn’t proven in any respect. (Trump is a persistent presence all through the movie, particularly because it strikes towards his inauguration, however the two converse on a floor degree. When he brags to her, in a cellphone name, in regards to the magnitude of his electoral victory, she replies, “That’s a great one. Congrats.”)

Maybe there’s one thing refreshingly oppositional to the president’s rhetorical model within the First Woman’s disappearance; against this to the say-everything head of state’s want for stardom, Melania’s not even a personality in her personal film. However “Melania” leaves a bitter aftertaste when one considers simply how healthily remunerated Melania was to provide the nation nothing in any respect. Put the movie on the pile with Trump College and Trump Steaks and the law-firm and college shakedowns and all the opposite money-spinning endeavors as proof of this household’s eagerness to make a buck — and name it yet another factor, too: In its shamelessness, it’s proof that this enigmatic lady is, lastly, her husband’s good match.



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