It’s a brand new period for A.P.C.
The French model has appointed Ludivine Poiblanc as inventive director. Poiblanc is a stylist and artistic director finest recognized for her contributions to main publications like WSJ Journal and advising trend homes on product and visible id. Her industrial work consists of Zara, Lanvin, and Calvin Klein. In Poiblanc’s new position, she’s going to form the model’s “picture and visible universe”, in accordance with a model assertion.
A.P.C., which stands for Atelier de Manufacturing et de Création, was based in 1987 by Jean Touitou and focuses on effortlessly cool, timeless clothes and accessories, together with its common Japanese selvedge denim. “Not solely has Ludivine proven her real expertise as a stylist via her spectacular profession, however her character, private fashion, and wit make me assured that she’s going to embody the model I based in 1987, and write a brand new chapter to A.P.C.’s journey, respectful of the previous and imaginative for the longer term,” Jean stated, who has been main the model together with his spouse Judith Touitou, A.P.C.’s inventive director for almost 30 years.
The artistic shift comes three years after a change in possession. In 2023, the Touitous sold a majority stake in the company to L Catterton, the personal fairness agency backed by LVMH, whose investments embody Birkenstock, Ganni, Etro and Polène. Joël Sraer has been main A.P.C. as CEO because the acquisition. The Touitous have remained concerned within the model, the place they maintain a minority possession (they at the moment personal a stake of roughly 15%). Judith Tuitou left the inventive path in July 2024. The appointment of a creative director comes because the label goes via a restructuring; over the winter, reviews surfaced that A.P.C. was coping with money circulate points and deliberate to downsize. (The corporate declined to touch upon the reviews.) Its annual income has remained “near the worth” of 2023, that means roughly €100 million, the corporate stated.
“I’m delighted to welcome Ludivine to this subsequent thrilling chapter at A.P.C.,” Stephanie Phair, who has been president of A.P.C. since October 2025, stated in an announcement. “The enterprise is targeted on focused progress by persevering with to deliver to life what makes A.P.C. distinctive out there — its deep heritage in denim and equipment, and a ready-to-wear providing that speaks to a buyer with a standpoint.”
Poiblanc is predicated between Paris and New York. She’s going to current her debut assortment on the Milan showroom on Could 20, in addition to on the A.P.C. headquarters on Rue Madame in Paris on June 15. “Becoming a member of A.P.C. as inventive director and persevering with Judith and Jean Touitou’s legacy is a singular alternative,” Poiblanc stated. “I’ve all the time been drawn to its radical simplicity — an archetypal wardrobe formed by a quiet sense of dissidence and a distinctly French perspective.”
