Bart Story, a veteran leisure analysis government who labored within the dwelling video distribution business earlier than main analysis and growth at SAG-AFTRA and MarketCast, died on Tuesday in Los Angeles from problems associated to metastatic urothelial carcinoma, in accordance with a household consultant. He was 63.
For greater than twenty years, Story served because the senior director of market analysis at leisure advising agency MarketCast, the place he guided the advertising arms of studios, networks and streamers in viewers engagement, artistic testing and positioning methods.
“Throughout his two-decade profession with MarketCast, Bart helped a whole bunch of flicks obtain success, meaningfully connecting with hundreds of shoppers, focus group respondents, and teammates alongside the best way,” stated Jeremy Radisich, President of Leisure at MarketCast. “His work was characterised by a considerate and mild strategy that made him not solely a wonderful collaborator and associate, however an unbelievable one that made an influence on everybody he met.”
Earlier than becoming a member of MarketCast, Story was the director of analysis at SAG-AFTRA. He additionally labored on the Video Software program Sellers Affiliation, the place he was instrumental in bringing the video distribution market into the trendy age.
The longtime government earned his grasp’s diploma at USC’s Annenberg Faculty and earned his bachelor’s diploma from Cal Poly Pomona. As a younger man, he labored in film theaters, which sparked his curiosity and keenness for becoming a member of the leisure business. Story resided in Denver, Colo.
He’s survived by his husband, Patrick Jager, and their son, Brandt. A personal celebration will probably be held within the close to future.
