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Gulmarg fashion show sparks row in Indian-administered Kashmir

content@helloomylife.com by content@helloomylife.com
March 16, 2025
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Gulmarg fashion show sparks row in Indian-administered Kashmir
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Cherylann Mollan

BBC Information, Mumbai

Team Shivan & Narresh A model showcases an outfit in Gulmarg against a snowy backdropStaff Shivan & Narresh

The style present by designers Shivan and Narresh showcased the model’s skiwear assortment

A trend present held final week in a picturesque, snow-clad city in Indian-administered Kashmir has sparked a serious controversy that’s nonetheless simmering.

The present, by the well-known trend model Shivan & Narresh, was held final Friday at a ski resort in Gulmarg to show their skiwear assortment. The label is the primary large, non-local model to carry a trend present in Kashmir, a scenic Himalayan area which has seen a long time of violence.

Nevertheless it quickly sparked outrage amongst locals, politicians and spiritual leaders in Muslim-majority Kashmir after trend writer Elle India posted a video on social media which confirmed some fashions sporting underwear or bikinis. Locals had been additionally indignant over one other video – shared by on-line journal Way of life Asia – of a celebration held after the present, which confirmed individuals ingesting alcohol outside.

Many took offence with the present being held within the holy month of Ramadan – a time of fasting and prayer for Muslims – and accused the designers of “mocking their religion” and “disregarding native tradition and sentiments”. Some clerics referred to as the present “obscene” and stated it was like “tender porn”.

Some others defined that the outrage had arisen not solely from spiritual conservatism, but additionally from a worry of cultural imposition from “outsiders”. Kashmir has witnessed a long time of armed separatist insurgency towards Indian rule for the reason that late Nineteen Eighties.

The backlash prompted Elle India and Way of life Asia to delete their movies. Shivan Bhatiya and Narresh Kukreja, the designers behind the label, additionally apologised, saying that their “sole intention was to have fun creativity” and that they did not intend to offend spiritual sentiments.

Team Shivan & Narresh A photo of models at the Shivan and Narresh fashion showStaff Shivan & Narresh

The fashions sashayed on the snow towards a wintry backdrop

Kashmir – often called the land of saints and Sufism (Islamic mysticism) – has a wealthy custom of spirituality which influences many facets of peoples’ lives. The normal apparel is modest, with locals – each women and men – usually sporting the pheran, an extended, free cloak.

The row additionally moved off social media and a dialogue concerning the present and the after-party brought on a ruckus within the Jammu and Kashmir meeting.

The opposition criticised the federal government, accusing it of giving permission for the occasion regardless of being conscious of native sensitivities. In the meantime, Jammu and Kashmir Chief Minister Omar Abdullah distanced his authorities from the occasion, saying it had been organised by personal entities, and asking native authorities to analyze the matter and submit a report.

“If legislation has been violated, strict motion might be taken,” he stated within the meeting on Monday. The police haven’t but given particulars about who organised the occasion and what legal guidelines, if any, have been violated.

The style model didn’t reply to the BBC’s questions concerning the present, together with about permissions it obtained.

Getty Images A woman wearing a protective face mask walks along a road in Srinagar, Jammu and Kashmir, on January 15, 2025. Getty Photos

Locals in Kashmir usually put on an extended cloak referred to as the pheran

It is not stunning that scenic Gulmarg – one among India’s few snowboarding locations and a favorite with vacationers – was the selection of venue for a present highlighting a skiwear assortment.

Trend journalist Shefalee Vasudev says it is not unusual for designers to need to maintain trend reveals in beautiful areas.

In actual fact, worldwide designers like Alexander McQueen and Karl Lagerfeld are remembered as a lot for his or her inventive, theatrical trend reveals as they’re for his or her iconic designs.

However experimentation brings with it the chance of controversy and so, it is essential to be aware of the political and cultural sensitivities of a spot, Ms Vasudev advised the BBC.

And this holds very true in a spot like Kashmir, which has witnessed wars and a long time of armed battle.

Each India and Pakistan declare Kashmir in full however management it solely in components. Since India’s partition and the creation of Pakistan in 1947, the nuclear-armed neighbours have fought two wars over the territory.

1000’s of individuals have been killed for the reason that late Nineteen Eighties, when a separatist insurgency broke out towards Indian rule. Although the separatist motion has misplaced steam over time, many locals proceed to view the administration in Delhi with mistrust.

These sentiments have deepened since 2019 when the federal authorities, led by the Hindu nationalist Bharatiya Janata Celebration, stripped the area of its autonomy.

So some locals advised the BBC that they weren’t stunned by the reactions to the present.

“Every thing in Kashmir is political; individuals see issues by means of a political prism,” says Mir, a professor at a neighborhood college (he requested for his surname to be withheld to guard his identification). He provides that persons are sceptical about large company occasions like the style present and – even when they’re organised by personal gamers – they imagine that the federal government is making an attempt to dilute their tradition.

Arshid Ahmad, a researcher, makes use of stronger phrases to specific public angst. “The federal government is making an attempt to dilute the spirit of resistance in Kashmiris,” he says.

This is not the primary time an occasion held by non-locals has triggered an issue in Kashmir. In 2013, separatists and human rights activists within the area protested towards a present by famend conductor Zubin Mehta. They said it was an try by the federal government to indicate the world that every one was effectively in Kashmir when individuals had been “struggling and dying”.

Getty Images Models wearing black and white clothing walk down a long runway lit by spotlights oh the Great Wall of China, flanked by rows of people sitting and watching the fashion showGetty Photos

In 2007, Fendi and designer Karl Lagerfeld held an iconic trend present on the Nice Wall of China

A number of the current apprehensions round tradition and identification can be tied to the rise in vacationers to Kashmir from different states in India. The federal authorities has often connected this growth in tourism to the abrogation of Article 370, which stripped the area of its autonomy.

Nousheen Fatima, 34, says due to authorities messaging, individuals exterior Kashmir now see the area as being safer and “extra assimilated with India”. However she alleges that many vacationers don’t respect the area’s tradition.

Final yr, a video showing tourists ingesting alcohol throughout a ship journey on the well-known Dal Lake in Srinagar evoked outrage from political and spiritual leaders, who referred to as the behaviour “un-Islamic and unethical”.

In February, locals put up posters in Srinagar, asking vacationers to “respect native tradition and traditions” and “keep away from alcohol and use of medicine”, however these had been later pulled down by the police.

In an editorial for The Voice of Trend journal, Ms Vasudev argues that the outrage must be examined from a essential lens. She asks if it could have been all proper for the present to have been held in one other Indian metropolis as an alternative of Kashmir, the place Muslims would even be observing Ramadan. And whether or not it could have been acceptable to carry the present in Kashmir if it featured solely outfits perceived as modest.

She additionally factors out that Kashmir is residence to the “world’s most interesting wool yarn; a few of the most interesting handspun, handwoven pashmina creations and its artisans”.

“What Kashmir creates and stands for can’t be replicated anyplace. Should not a trend present at Gulmarg then, with progressive clothes made with 100% wool, be seen as regenerating curiosity in untried methods?” she asks.

Comply with BBC Information India on Instagram, YouTube, X and Facebook.





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