
It was late at evening, and Darim’s animation studio had simply completed designing a brand new search for a personality in one among South Korea’s hottest video video games, MapleStory.
Darim was pleased with her work. So, sitting alone on the ground of her small studio house, she posted the trailer on social media. Virtually instantly, she was flooded with hundreds of abusive messages, together with demise and rape threats.
Younger male players had taken difficulty with a single body within the trailer, by which the feminine character may very well be seen holding her thumb and forefinger shut collectively.
They thought it resembled a hand gesture utilized by a radical on-line feminist group nearly a decade in the past to poke enjoyable on the dimension of Korean males’s penises.
“There have been insults I might by no means heard earlier than, they have been disgusting and inhumane,” mentioned Darim, which isn’t her actual identify. One learn: “You have simply sabotaged your job.”
Messages then began piling into Darim’s studio and the sport developer claiming she was a feminist and demanding she be fired. Inside hours, the corporate pulled the promotional video.
Darim had turn out to be the most recent sufferer in a collection of vicious on-line witch hunts, by which males in South Korea assault girls they think of getting feminist views. They bombard them with abuse and attempt to get them sacked.
That is a part of a rising backlash to feminism, by which feminists have been branded man-haters who should be punished. The witch hunts are having a chilling impact on girls, with many now scared to confess they’re feminists.
That is forcing the motion underground, in a rustic the place gender discrimination remains to be deeply entrenched. South Korea has the biggest gender pay hole within the OECD, a group of the world’s rich countries.

The hunts are sometimes spearheaded by younger male video players, and goal girls who work within the trade, like Darim, although lately they’ve unfold to different professions.
They search for something that resembles what they time period the ‘finger-pinching gesture’ and use it as proof that men-hating girls are surreptitiously mocking them.
As soon as they spot a supposed signal, the hunt begins. “They resolve {that a} darkish, evil feminist is hiding within the firm, and her life ought to be ruined,” defined Minsung Kim, a 22-year-old male gamer who, involved by these witch hunts, arrange an organisation to assist the victims.
The witch hunters observe down all feminine staff on the firm in query, and trawl their social media accounts, trying to find any proof of feminism. Method again on Darim’s timeline, they discovered an ‘offending’ publish.
Darim in actual fact had nothing to do with the disputed a part of the animation, however her studio was rattled by the torrent of abuse – particularly after Nexon, the gaming firm, abruptly eliminated all of the studio’s paintings from their roster and issued an apology to clients.
“My firm and CEO have been in a panic,” mentioned Darim. “I believed I used to be going to be fired, and I might by no means be capable of work in animation once more.”

Then Minsung’s organisation stepped in. They urged her studio to disregard the players and provided to pay Darim’s authorized charges so she may report the abuse. “We mentioned these calls for won’t ever finish, you’ll want to nip this within the bud now,” he mentioned. The studio listened, and Darim stored her job.
However comparable witch hunts have labored, within the gaming trade and past, and they’re turning into extra frequent. In a single case, a young illustrator lost her job after a handful of disgruntled players stormed the corporate’s workplace demanding she be eliminated.
And it’s not simply Korean corporations which have capitulated. Final 12 months, the worldwide automobile maker Renault suspended one among its feminine staff after she was accused of constructing the finger-pinching gesture whereas transferring her fingers in a promotional presentation.
“These anti-feminists are getting extra organised; their playbook is getting extra particular,” mentioned Minsung. “By taking a hand gesture that everybody makes and turning it right into a scarlet letter they’ll model actually anybody an evil feminist,” he mentioned.
As a result of the businesses are folding to those baseless accusations, the instigators of those hunts have turn out to be emboldened, he mentioned. “They’re assured now that whenever you accuse somebody of feminism, you’ll be able to destroy their profession.”
Minsung is aware of, as a result of not way back he was one among these males. He used to belong to the anti-feminist boards. “We’re uncovered to the uncensored web unimaginably younger,” he mentioned, having joined the boards aged 9.
It was solely when Minsung traded video video games for taking part in real-life video games, together with Dungeons and Dragons, that he met girls, and his views shifted. He grew to become, in his phrases, an “ardent feminist”.
In South Korea, girls generally undergo discrimination and misogyny each at work and at house. However as they’ve fought to enhance their rights, many younger males have began to consider they’re those being discriminated in opposition to.

The backlash started within the mid-2010s, following a surge of feminist activism. Throughout this time, girls took to the streets in protest at sexual violence and the widespread use of hidden cameras that secretly movie girls utilizing bathrooms and altering rooms – around 5,000 to 6,000 cases are reported annually.
“Younger males noticed girls turning into vocal and have been threatened by their rise,” mentioned Myungji Yang, a professor of sociology on the College of Hawai’i Manoa, who has interviewed dozens of younger Korean males. “They study feminism from on-line boards, which carry essentially the most radical caricature of feminists,” she mentioned. “This has given them a distorted thought of what feminism is.”
One in all their grievances is the 18-month navy service males should full. As soon as they go away the navy they usually “really feel entitled” to a superb job, mentioned Hyun Mee Kim, a professor of cultural anthropology at Yonsei College in Seoul, who research feminism.
As extra girls have entered the workforce, and jobs have turn out to be more durable to get, some males really feel their alternatives are being unfairly taken away.
These emotions have been validated by South Korea’s now disgraced and suspended President, Yoon Suk Yeol, who got here to energy in 2022 on an anti-feminist platform, claiming gender discrimination not existed, and has since tried to dismantle the federal government’s gender equality ministry.
Extra shocking than these views themselves, is that the boys who maintain them have such energy over main corporations.
Enhancing out fingers

I travelled to Pangyo, the Silicon Valley of South Korea, to satisfy a girl who has labored within the gaming trade for 20 years. After Darim’s case, her firm began to edit all its video games, eradicating the fingers from characters’ fingers, turning them into fists, to keep away from complaints.
“It is exhausting and irritating” to work like this, she mentioned, talking on the situation of anonymity. “The concept a hand gesture could be seen as an assault on males is absurd and corporations ought to be ignoring it.”
After I requested why they weren’t, she instructed me that many builders share the players’ anti-feminist views. “For all these outdoors yelling, there are these on the within who additionally consider issues are unhealthy.”
Then there’s the monetary value. The lads threaten to boycott the video games except the businesses act.
“The gaming corporations assume the anti-feminists are the biggest supply of their income,” mentioned Minsung. After Darim’s firm, Studio Ppuri, was focused, it mentioned it misplaced almost two thirds of its contracts with gaming corporations.
Studio Ppuri, didn’t reply to our questions, however each Nexon, the sport developer, and Renault Korea instructed us they stood in opposition to all types of discrimination and prejudice.
There’s proof the authorities are additionally capitulating to the anti-feminists’ calls for. When Darim reported her abuse to the police, they refused to take her case.
They mentioned as a result of the finger-pinching gesture was taboo, it was “logical” that she, as a feminist, had been attacked. “I used to be astonished,” she mentioned. “Why would the authorities not defend me?”
Following outrage from feminist organisations, the police backtracked and at the moment are investigating. In an announcement, Seocho district police instructed the BBC their preliminary choice to shut the case had been “inadequate” they usually have been “making all efforts to determine the suspects”.
The case left Darim’s lawyer, Yu-kyung Beom, dumbfounded. “If you wish to say that you are a feminist in South Korea, it’s a must to be very courageous or insane,” she mentioned.
Crushed up for having quick hair

In November 2023, the violence spilled offline and into actual life. A younger lady, who we’re calling Jigu, was working alone in a comfort retailer late at evening, when a person walked in and began attacking her.
“He mentioned ‘hey, you are a feminist, proper? You seem like a feminist along with your quick hair’,” Jigu instructed me as she apprehensively recounted the evening. The person pushed her to the bottom and began kicking her. “I stored going out and in of consciousness. I believed I may die.”
Jigu didn’t take into account herself a feminist. She simply preferred having quick hair and thought it suited her. The assault has left her with everlasting accidents. Her left ear is broken, and he or she wears a listening to help.
“I really feel like I’ve turn out to be a very completely different individual,” she mentioned. “I do not smile as a lot. Some days it’s agony simply to remain alive, the reminiscence of that day remains to be so clear.”
Her assailant was despatched to jail for 3 years, and for the primary time a South Korean court docket dominated this was a misogynistically motivated crime: in impact, that Jigu had been attacked for wanting like a feminist.
Throughout the assault, the person mentioned he belonged to an excessive anti-feminist group, New Males’s Solidarity. Its chief, In-kyu Bae, has referred to as on males to confront feminists. So, one night, as he held a live-streaming occasion in Gangnam, a flashy neighbourhood in Seoul, I went to attempt to discuss to him.
“I am right here to inform you these feminists are staining the nation with hatred,” he shouted from the roof of a black van kitted out with loudspeakers.
“That psychopath [who attacked Jigu] was not a member of our group. We do not have members, we’re a YouTube channel,” he instructed me as he concurrently broadcast to hundreds of subscribers. A small group of younger males who had come to observe in individual have been cheering alongside.
“We have by no means inspired anybody to make use of violence. In truth, the violent ones are the feminist teams. They’re shaming males’s genitals,” he added.
Final 12 months, Mr Bae and a number of other of his supporters have been convicted of defaming and insulting a feminist activist after harassing her for greater than two years.

Anti-feminist views have turn out to be so widespread that Yuri Kim, the director of Korea Girls’s Commerce Union, lately established a committee to trace circumstances of what she describes as “feminism censorship”. She discovered that some girls have been questioned about their stance on feminism in job interviews, whereas at work girls generally face feedback like “all feminists must die”.
In line with Prof Kim, the feminism tutorial, males are utilizing now feminist threats within the workplace as a approach to harass and management their feminine colleagues – it’s their method of claiming ‘we’re watching you; you need to behave your self’.
Such harassment is proving efficient. Final 12 months, a pair of students coined the phrase “quiet feminism”, to explain the affect of what they are saying is a “pervasive on a regular basis backlash”.
Gowoon Jung and Minyoung Moon discovered that though girls held feminist beliefs they didn’t really feel secure disclosing them in public. Girls I spoke to mentioned they have been even afraid to chop their hair quick, whereas others mentioned feminism had turn out to be so synonymous with hating males they didn’t affiliate with the trigger.
A 2024 IPSOS poll of 31 international locations discovered solely 24% of ladies in South Korea outlined themselves as feminist, in comparison with a mean of 45%, and down from 33% in 2019.
Prof Kim worries the results will likely be extreme. By being compelled to hide their feminist values, she argues girls are being stripped of their potential to battle in opposition to gender inequality, which penetrates workplaces, politics and public life.
Feminists at the moment are busy brainstorming methods to place an finish to the witch hunts. One clear reply is authorized change. In South Korea there is no such thing as a blanket anti-discrimination regulation to guard girls and forestall them being fired for his or her views.
It has been repeatedly blocked by politicians, largely as a result of it might assist homosexual and transgender folks, with anti-feminists, and even some trans-exclusionary feminists, now lobbying in opposition to it.
Minsung believes the one approach to strip the witch hunters of their powers is for the businesses and the authorities to face as much as them. They make up a small fraction of males in South Korea, they only have loud voices and a bizarrely outsized affect, he argues.
Since her assault, Jigu now proudly calls herself a feminist. “I need to attain out to different victims like me, and if even one lady has the power to seize my hand, I need to assist.”
Extra reporting by Jake Kwon, Hosu Lee and Leehyun Choi