Copenhagen-based worldwide movie gross sales and aggregation home LevelK has acquired world gross sales rights to Gunnbjörg Gunnarsdóttir’s “The Pension Heist,” the primary function to profit from the corporate’s strategic partnership with audience-insight firm Publikum.
“The Pension Heist” follows three ageing girls as they pull off the seemingly unimaginable process of robbing the world’s largest sovereign wealth fund. The Norwegian launch is ready for Oct. 16 through SF Studios.
LevelK and Publikum sealed their partnership final yr to put money into the strengthening and refining of gross sales and advertising and marketing instruments for a particular variety of titles. The collaboration is seeking to maximize the viewers potential of the LevelK slate, with Publikum having already labored with LevelK on main titles akin to Berlinale major competitors movie “Mud,” by Anke Blondé.
“The Pension Heist” is written by Peder Udnæs (“Milk”) and produced by Jørgen Storm Rosenberg for 74 Leisure. The movie first finds 65-year-old Annema within the aftermath of discovering her husband’s affair. Determined for cash, she enlists two equally broke pals – Nina just lately acquired fired for being too outdated and Mona wants cash for a vital operation – to concoct a plan to rob the Norwegian Oil Fund. “The Pension Heist” stars Hege Schøyen (“Thomas Vs. Thomas”), Anne Marie Ottersen (“Intercourse”) and Anette Hoff, who beforehand collaborated on Gunnarsdóttir in “Victoria Should Go.”
LevelK CEO Tine Klint mentioned she “adores” Gunnbjørg’s “colourful directing type and expertise for selecting tasks that entertain whereas nonetheless carrying a spark of reality.” “‘The Pension Heist’ is an ideal instance. It’s an motion comedy that invitations us to snort with respect and real affection on the manner we see age and ageing. It’s additionally an actual pleasure to collaborate with Jørgen and Publikum on optimizing all components surrounding the movie.”
To Rosenberg, mature viewers current each a rising market and “an thrilling alternative.” “‘The Pension Heist’ is ready to faucet into this demographic by providing relatable, entertaining content material that appeals to their pursuits and experiences.”
Publikum CEO Niels Alberg mentioned he believes that “one of many best untapped potentials for European movie lies in a extra seamless collaboration between the movie’s creative and industrial pursuits and stakeholders.” “We’re more than happy that ‘The Pension Heist’ has supplied such a powerful first expertise with this strategy. We now have enormously valued the collaboration to date and look ahead to the following section of labor, which is able to deliver the movie even nearer to audiences throughout a number of territories.”
Director Gunnarsdóttir can be a author and editor identified for her daring, character-driven storytelling. Her 2018 function debut “Perpetually and By no means” established her as a particular new voice in Nordic cinema. Gunnarsdóttir additionally directed the 2018 doc “The Artwork of Fallism” and 2024’s “Victoria Should Go.” Icelandic-Norwegian, she brings a singular cross-cultural perspective to her movies, mixing emotional precision with visible aptitude and color.
“The Pension Heist” is produced by 74 Leisure, in co-production with Påfilm in Norway, and supported by the Norwegian Movie Institute, SF Studios, LevelK, Publikum and Mediefondet Zefyr AS.
