The Moon x Hello Kitty toothbrush retails for $79.99, and the toothpaste is $12.99, and will be discovered on Moon’s web site, in addition to Nordstrom and Ulta. Oral care — particularly the status house with startups like Twice, Chunk, vVardis, amongst others — is on the rise; the class is projected to hit an estimated $72.98 billion by 2033.) And whereas Moon’s toothbrush definitely isn’t cheap, it’s comparable with different fancy electrical toothbrushes, and truly makes me excited to make use of it as a result of it appears to be like so cute on my lavatory sink. (Additionally, I completely swear by an electrical toothbrush and common flossing to ace your subsequent dentist go to — an oz. of prevention is a pound of remedy.) Hey Kitty? Extra like, whats up, a wholesome, clear smile.