In 2026 Daisuke Obana is hoping to reorganize his life in order to separate and maximize his job and downtime. Nonetheless, in relation to the designer’s N.Hoolywood Check Product Alternate Service (TPES) line, the main target is squarely on w-o-r-k, as the concept is to translate U.S. army gear for city put on.
The setting for the spring lookbook shoot was “an anechoic and reverberation chamber, amenities usually reserved for testing specialised audio system and acoustic efficiency.” Obana defined that it was a alternative knowledgeable by “archival U.S. army paperwork [that] revealed a course of wherein take a look at samples underwent intensive examinations—hearth resistance, sturdiness, and a variety of efficiency assessments.” As to the clothes, which embody many sweatshirts, work pants, and quite a lot of jackets, rendered in dusty blue and tones of grey, brown, and black, they refer again to these worn by the Marine Corps and Coast Guard. The model’s uncovered labels are one aspect that take them past customary subject.
A form of army alertness is constructed into the N.Hoolywood model. “Fundamentals” is often the learn on the TPES line, however with latest occasions suggesting that America is adopting a “strongman” coverage, parsing this providing turns into extra nuanced. It might be the case that not solely educated troopers, however civilians, might want to exist in a state of excessive alert and readiness.

















































