Josh Goldstine has formally joined Paramount Footage as president of world advertising and distribution.
His appointment has been rumored since September when Marc Weinstock exited his function as advertising chief amid the manager shakeup surrounding the corporate’s merger with Skydance. Goldstine begins on Wednesday and can report back to movie bosses Josh Greenstein and Dana Goldberg.
“Over his profession, Josh has led advertising for franchise cornerstones and breakout originals,” Greenstein and Goldberg wrote in a be aware to employees. “He brings a pointy strategic lens to positioning, inventive promoting, media, publicity, partnerships, analytics, technique & analysis, inventive content material, and now, theatrical distribution.”
Greatest identified for orchestrating the pink publicity machine of “Barbie,” Goldstine spent 4 years as president of worldwide advertising at Warner Bros. the place he additionally oversaw the promotional efforts for business hits like “Dune,” “The Batman,” “Beetlejuice Beetlejuice” and “Wonka.” He and worldwide distribution chief Andrew Cripps had been let go from Warner Bros. in January as a part of a shakeup that was purportedly designed to streamline international theatrical efforts.
Previous to Warner Bros., Goldstine spent seven years at Common Footage, spearheading the advertising for such movies as “Quick & Livid,” “Despicable Me,” “Get Out” and “Fifty Shades of Gray.” Earlier in his profession, Goldstine was at Sony Footage for 20 years as president of inventive promoting. There, he labored on the campaigns for Sam Raimi’s “Spider-Man” trilogy, “The Social Community,” “On line casino Royale” and “The Da Vinci Code.”
