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Rocco Liu (Liu Chong), has been named editorial director of Vogue China, Condé Nast introduced on Thursday. The function was final held by Margaret Zhang, who introduced her departure from the publication in February after three years on the helm.
Liu is at the moment the editor-in-chief of GQ China. He joined Condé Nast China and GQ in 2009, serving first as a copyright editor for the newly launched publication till 2016. In 2017, Liu took over digital content material creation on the publication, turning into performing editorial director in 2020 previous to formally receiving the title in 2021. He was chargeable for each print and digital in addition to industrial content material.
Liu has been credited with main the publication’s digital transformation along with creating GQ Lab, a preferred and worthwhile WeChat account. Moreover, he has overseen high-profile tentpole occasions together with GQ’s Males of the Yr within the area and the creation of the GQ video staff in China. “GQ is a worldwide identify, however right here in China, we have put our personal spin on it,” Liu stated in an interview earlier this yr. “We’ve gone past simply vogue tricks to actually diving into what it means to stay a fuller, extra vibrant life. GQ Lab, our WeChat public account, epitomises this transition, partaking audiences with artistic content material throughout a number of platforms. It’s about creating content material that speaks on to our viewers, ensuring we’re not simply one other journal, however part of their each day lives.”
“I’ve lengthy admired the whole lot Rocco has accomplished at GQ,” stated Anna Wintour, chief content material officer at Condé Nast and editor in chief and world editorial director of Vogue, in an announcement. “He has nice instincts for creating tales that stay on new platforms, that discover new audiences, and for imagining occasions that get individuals speaking. In all of the work he’s accomplished with us, he’s been tremendous artistic, formidable and has confirmed that he is aware of make an affect. I’m thrilled and excited that he’s becoming a member of the Vogue staff.”
