Roku‘s head of content material David Eilenberg is exiting his function on the tech firm to return to his former employer, ITV America.
In his comeback, Eilenberg will tackle the newly created function of ITV America’s inventive director. Eilenberg will oversee the inventive course of “Love Island USA” producer ITV America, the place he beforehand served as chief inventive officer from 2018-2022. He exited in 2022 to tackle the chief of content material function at Roku.
Eilenberg will now oversee all inventive improvement throughout ITV America’s unscripted collection, together with codecs, documentary, competitors and extra, in addition to its model and digital content material initiatives. He’ll report back to ITV America CEO David George and work intently with ITVA president Adam Sher and chief enterprise officer Danielle Bibbo.
ITV America says this “transfer displays a bigger, revamped inventive technique for the corporate,” because the U.S. arm of the British media firm “combines its particular person manufacturing labels and groups into one cohesive improvement group, and pivots from a genre-focused, multi-label method to a singular imaginative and prescient centered on ‘greater, higher’ concepts to match the evolving market.”
“David comes again with a wealth of data and perception in tech and a deeper understanding of our shoppers at a data-driven degree that may assist us unlock a really advanced market,” George mentioned. “He’s a giant a part of ITV America’s secret sauce: he is aware of what works, he is aware of what’s subsequent and, most significantly, he is aware of how one can have enjoyable doing it. Alongside Adam’s capability to create and elevate alternative, and Danielle’s enterprise acumen, we’re getting the band again collectively. I’m much more excited than when Rage Towards the Machine reunited.”
Eilenberg added: “I’m so proud to have been a part of Roku’s success story, together with doubling the scale of the Roku Channel because it turned the fastest-growing service in all of streaming. On the identical time, I’m overwhelmed with pleasure to return house to ITV, its best-in-class groups, and the inventive course of that’s finally the place my coronary heart lies. It’s change into a brand new world in a short while, and I can’t wait to assist deliver the following wave of hit tv, digital, and branded content material to life.”
Deadline was first to report the information that Eilenberg had left Roku to return to ITV America.
