Tomorrowland, the massively standard European digital dance music or EDM competition, will stage its first-ever full-fledged Asia version in Thailand this December.
Thailand was chosen for its “rising affect on the worldwide stage of music, innovation, and experience-driven tourism”, Tomorrowland mentioned on Tuesday.
Based 20 years in the past by Belgian brothers Manu and Michiel Beers, Tomorrowland has change into one of many world’s most iconic celebrations of EDM. Its annual Belgian version usually options bold, artistic phases and wild events that draw music lovers from the world over.
Organisers predict greater than 50,000 attendees every day within the Thai seaside city Pattaya from 11 to 13 December.
Pre-registration for tickets begins on 8 January. A “full insanity go” masking all three days of the competition will value 12,500 baht ($400; £300) whereas a single-day go goes at 5,100 baht.
Extra particulars on the competition’s theme and line-up will comply with quickly, organisers mentioned.
Though the Tomorrowland group has held occasions in some Asian cities, that is the primary time it will likely be holding a complete competition within the continent, and one that’s just like the size of what it does in Belgium.
Thailand finalised an settlement with Tomorrowland to host the occasion for 5 years and expects it to generate 21bn baht ($673m; £497m) over the interval, Thai media reported.
“Increasing Tomorrowland to a brand new continent is a milestone we strategy with nice respect and pleasure… That is the start of a long-term story,” mentioned Tomorrowland’s chief govt officer Bruno Vanwelsenaers.
In recent times, Thailand has change into a robust contender within the dwell music scene. Final yr, it performed host to worldwide music festivals like Electrical Daisy Carnival and Creamfields. Bangkok was additionally a cease on Ok-pop band Blackpink’s world tour final October.
And the nation’s homegrown music and humanities competition Wonderfruit is rising as a scorching vacation spot on the competition circuit, drawing tens of 1000’s of individuals annually.
