Madame Woo may be the one clothier alive who doesn’t use the web. The 66-year-old is lucky sufficient to have a reliable staff who hold her plugged in, however her personal world is free from AI slop, doomscrolling and Instagram-induced dopamine points. “I do log on very not often, however I stay fairly an analog life,” she stated.
Possibly that’s why her inspirations for Wooyoungmi really feel so rooted in the true world. South Korea’s freezing winters served as the place to begin for this cozy outing, which passed off within the Salle Wagram and was soundtracked partly by the whistle of a steam practice. At a preview, Madame Woo defined that she had been desirous about the misplaced class of journey, and South Korea’s first ever railway, the Gyeongin. “On the time of the Gyeongin, touring was a really treasured alternative,” she stated.
Evoking the old-world glamour and romance of winter journey, there was a robust exhibiting of fake astrakhan that appeared on the collars of plush night coats, in addition to shiny and dandyish velvet fits that have been nipped in elegantly on the waist. Reversible fake fur bombers and shearling-lined denims with leather-based straps on the ankles introduced the practicality, whereas nylon tracksuits have been softened with strips of velvet to toe the road between the up to date and the basic.
The Nordic sweaters, full with silver clasps, additionally integrated dancheong, ornamental patterns which are utilized in Korean temples—a synergy that celebrated Woo’s personal tradition and gave it a worldwide slant. There have been additionally button-up shirts printed with cute sketches of Korean iconography reminiscent of temples and vases.
Leaning into these Korean particulars is comparatively uncharted territory for Wooyoungmi, and it provides a brand new dimension of authenticity and endearment to the model. Getting there was a journey of its personal: as hers was the primary Korean label to indicate at Paris trend week again within the early 2000s, Madame Woo was initially eager to slot in with the Europeans. “I tended to cover my Korean tradition as a result of I had sort of a fancy about it, however as time goes by I’m extra assured about my roots,” she stated. “Now, I’m diving into it extra.”
